Saw the new ad for First Post- CNN-IBN's stand alone online newspaper. Creative ad- takes you through the entire process that goes into putting a newspaper together for you. The punch line- so much effort to read yesterday's news! First Post gives you news as it occurs- no delay and fresh as long as you have that net connection. Newspaper is dead, long live the newspaper (web).
Yes, it is true that newspaper production is turning costly and is not environmentally friendly. But large number of readers are reading newspapers now. India has the potential for many more newly literate to pick up this habit. It is possible only if newspapers are still around.
It is truly a cultural thing. We crave for the morning cup of coffee and the newspaper to go with it. It reminds one of the days gone by- time was on our side and one could spend an hour sipping and reading. Maybe things are different today. Who has the time- one has to catch up with news on the go. Smart phones are convenient to read everything of interest- only briefly. In-depth and analytical stories are lost in the digital whirlpool. It is therefore farfetched to expect many to know what is actually going on in the world.
The death of newspapers is inimical to democracy. How can one expect to take the right decision if you are not aware of the basis for it? Newspapers provide news, analysis and views to help citizens take tough decisions. Hope atleast in India and for India, newspapers stay on for a long time to come.
Yes, it is true that newspaper production is turning costly and is not environmentally friendly. But large number of readers are reading newspapers now. India has the potential for many more newly literate to pick up this habit. It is possible only if newspapers are still around.
It is truly a cultural thing. We crave for the morning cup of coffee and the newspaper to go with it. It reminds one of the days gone by- time was on our side and one could spend an hour sipping and reading. Maybe things are different today. Who has the time- one has to catch up with news on the go. Smart phones are convenient to read everything of interest- only briefly. In-depth and analytical stories are lost in the digital whirlpool. It is therefore farfetched to expect many to know what is actually going on in the world.
The death of newspapers is inimical to democracy. How can one expect to take the right decision if you are not aware of the basis for it? Newspapers provide news, analysis and views to help citizens take tough decisions. Hope atleast in India and for India, newspapers stay on for a long time to come.
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